The Team
Four advisors. One platform.
Most tools give you one thing. Briggs & Co. gives you a full advisory team, each with a distinct role, a genuine personality, and deep expertise you can actually use.
Oscar Briggs
The Strategist
Measured, experienced, and unflinching. Oscar will ask the questions you haven't asked yourself, surface the problem behind the problem, and tell you what you need to hear, not what you want to hear.
Meet Oscar →
Emmett Briggs
The Idea Engine
Fast, electric, and boundless. Emmett generates ideas at a speed that makes Oscar's head hurt. Bring him a problem, a half-formed thought, or a wild ambition, he'll give you five angles you hadn't considered.
Meet Emmett →
Harry
The Content Monkey
SEO keywords, blog strategy, social content, video scripts and content calendars. Harry is a sentient monkey and the best content strategist you have ever encountered. Nobody questions it anymore.
Meet Harry →
Lina Briggs
The Anchor
For when the road gets hard. Sleep, energy, routine and the human side of building — Lina is the sounding board most founders never had.
Meet Lina →
How It Works
Built for how founders actually think
No templates. No generic advice. Real conversation with advisors who know what building something actually feels like.
01
Tell us about your business
A short onboarding that gives the team the context they need. Location, stage, biggest challenge. Two minutes and you're in.
02
Pick your advisor
Choose Oscar for strategy, Emmett for ideas, Harry for content, or Lina when things feel heavy. Switch between them at any point, they all carry the context.
03
Have a real conversation
No prompts to learn. No templates to fill. Just talk. Ask questions, challenge ideas, request documents, export conversations.
What You Get
Everything a founder needs in one place
Briggs & Co. is not a chatbot with a persona skin. It is a knowledge-backed advisory platform trained on Stuart Lunn's book, courses, and years of founder experience, delivered through three distinct characters who each bring something different to the table.
Start Free - 3 Days →⚡
Instant expertise
No waiting for a consultant. No booking a call. Ask anything, anytime.
📄
Document generation
Business plans, financial models, content strategies, branded and ready to download.
⑂
Forked threads
Keep conversations organised. Fork into focused threads without losing context.
📎
URL & file reading
Paste a link or attach a document. The team reads it and responds in context.
★
Save insights
Bookmark the responses that land. Export conversations before you archive them.
🔍
Live web research
Oscar, Emmett and Harry can search the web in real time, finding current grants, accelerators, competitor data, market trends and verified sources.
📊
Verified citations
Every fact, statistic and resource comes with a verified source link. No fabricated data. No guesswork. Real information you can trust and act on.
Built on Real Experience
Briggs & Co. is powered by The Unfounded
Stuart Lunn has spent years building The Unfounded, a no-BS founder education platform built around honest, hard-won experience. Briggs & Co. is the AI layer on top of that knowledge base: every conversation draws on Stuart's book, his 200+ video course, and his blog.
Learn More About The Unfounded →Pricing
Simple, honest pricing
No hidden fees. No usage surprises. Pick the plan that fits where you are right now.
Founder
£35£25/month
Launch pricing · Use code LAUNCH2026 at checkout
Generous usage for growing founders.
Most Popular
Operator
£55£45/month
Launch pricing · Use code LAUNCH2026 at checkout
Extended usage for founders who need more.
Get Started
Ready to talk to someone who actually gets it?
Oscar, Emmett, Harry and Lina are waiting. 3 days free, then choose your plan. No credit card required.
Start Free - 3 Days →